Volkswagen Pon Financial Services (VWPFS) was founded as a Volkswagen bank to allow customers to buy a Volkswagen. 50 years later, VWPFS is a big financial player in the Netherlands for multiple car brands and with the ambition to be the biggest financial specialist in all mobility solutions.

Design challenge

To help VWPFS to reimagine and design the private lease platform for the various Volkswagen Group brands. This included a white labeled design system that behaved accordingly to the brand sites in the experience platform based of Sitecore technology.

For this project the following goals were set by the product owner of VWPFS:

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My role
For this project I worked on the visual design, UX design and motion design. The experience platform was launched in early 2019 and is comprised of various websites such as:

Every car has a nice leather chair.