Picnic launched their supermarket app in September 2015 in Amersfoort. Consumers can buy products from brands, private labels or even fresh food from the app. The groceries are then delivered at home for free by electric vans on a chosen timeslot.
The PicNic App is a popular way of ordering groceries and the last years PicNic has seen an enormous growth. This allows PicNic to challenge other established supermarkets to re-think their online position.