Established in 1864 by the Heineken family, HEINEKEN has a long and proud history and heritage as an independent global brewer. HEINEKEN brews quality beers, build award-winning brands and are committed to enthusing consumers everywhere.
Today, HEINEKEN is the number one brewer in Europe and the number two brewer in the world. HEINEKEN operates in more than 70 countries globally, which makes HEINEKEN the world’s most international brewer.
As a designer at HEINEKEN I worked closely with product owners from different teams to design the utmost website or app.
My work at HEINEKEN includes several collaboration sites, a campaign site and several tools. For this I used different methods such as organising workshops, setting up a design (de)briefing, organising design reviews.
A selection of my HEINEKEN work is included on this page.
The main challenge at HEINEKEN was involve all different international cultures in the design process. This was interesting and very dynamic as one project could involve Italian, Indian or British HEINEKEN employees. With this in mind I had to manage expectations and also learn more about how the differences between these cultures could impact the design process.
The interactive HEINEKEN brewery allows for HEINEKEN employees to quickly look up information and documents regarding a specific building, part or process in the brewery. By visualising this interaction with information makes more for an engaging experience and tempts HEINEKEN employees to explore other parts of the brewery.
HEINEKEN has a lot of data going around about brewing processes, performances and breweries. In order to make users more aware about data, HEINEKEN launched an internal campaign about data named Data In Action or for short DNA.
This campaign involved educating HEINEKEN employees in using data and stimulating them to organise their data according to the governance plan created by the DNA team. Part of this was the launch of a website that made all information regarding the DNA campaign accessible to all HEINEKEN employees.
At HEINEKEN I worked closely with a product owner and analyst to create my designs. I regularly reviewed my designs with the product owner and SCRUM team in order to align the business goals with the design.
